📌 This article answers the following questions:
- How do you create a private sale with a discount or exclusive offer in elloha?
- How do you promote a private sale on Facebook, Instagram or via a direct link?
- How do I restrict a private sale to a specific stay or booking period?
- Are private sales visible on my public booking engine?
Why is this important?
Private sales allow you to:
Reward the loyalty of your returning guests by sending them exclusive offers.
Optimise your occupancy on specific dates without displaying public discounts on comparison sites.
Increase the perceived value of your stay by adding little extras rather than simply lowering the price.
Follow the step-by-step guide
Step 1: Go to the Private Sales menu
To set up your offer, follow these steps:
In the left-hand side menu, click on Pricing, then select the Private Sales tab.
Click the ‘Add a Private Sale’ button at the top right of your screen.
Step 2: Set up your private sale settings
Define the title and nature of your offer:
Name : enter a name to easily identify the offer in your account.
Type of modification : select the discount or benefit on offer:
Fixed discount (amount).
Percentage discount.
Specific benefit (e.g. a free service or product).
Step 3: Describe the details of your offer
Provide details of your offer to give your customers precise information about the services included:
Fill in the ‘Description’ field.
Complete the ‘Price includes’ and ‘Price does not include’ sections.
Indicate whether board is included (breakfast, half-board or full board).
These details enable your customers to immediately understand what their booking includes and minimise requests for further information.
Step 4: Set the duration and visuals for the offer
Configure the validity period and appearance of your private sale:
Set the validity period to restrict access to the offer and define how long it will run.
Select an image from the library provided or upload your own to illustrate your offer.
Step 5: Select your offers and prices
Once your private sale has been saved, specify the services included in this promotion:
Click on the ‘Applicable Offers’ tab.
Select your accommodation offers.
Choose the associated pricing plans you wish to include.
⚠️ Please note: If you apply the private sale to an accommodation offer, all pricing plans linked to it may be affected. To avoid excessive cumulative discounts, it is recommended that you limit the application to the standard rate only.
Step 6: Set up booking restrictions
From the Restrictions tab, set the specific conditions for using your private sale:
Select the appropriate cancellation policy.
Set a minimum or maximum length of stay.
Specify the permitted arrival and departure dates.
Step 7: Publish and promote your private sale
This final step allows you to schedule when your offer will be visible and choose the channels through which it will be promoted.
Set the publication period: specify the start and end dates and times to precisely control when your private sale is accessible.
Select the distribution channels : activate the offer on your booking engine and share it on your connected channels (Google, Facebook or Instagram).
Share your offer : retrieve the direct booking link for manual mailings or download the QR code for your marketing materials.
💡 Tip: Use the direct link in your email campaigns to encourage your loyal customers to book straight away.
Step 8: Check the preview of your private sale
View the final version of your offer as it will appear on your booking engine, your Facebook page or Instagram before it goes live.
This preview allows you to check the following:
The featured image
The title and description of the offer
The amount of the discount applied
The validity dates for the stay
The automatic countdown
If you notice an error or anything that isn’t clear, go back to the previous steps to adjust your settings before final confirmation.
Key points
Private sales are not visible on your standard search engine: you alone decide who can access them.
Prioritise adding services (welcome hamper, breakfast) to maintain your average price.
Use the direct link in your email campaigns to turn your subscribers into immediate bookings.